Brad Davis has a doctorate in law and 20 years experience building high-growth brands and award-winning communication strategies.
Named one of the Top 50 Marketers in America, Davis was Executive Vice President and Chief Marketing Officer for Washington Mutual following 14 years in traditional retail with Dayton Hudson (Target Corporation). Entering half of the nation’s top 50 markets, his teams’ strategies were commended by the Chairman of Columbia Pictures and Twentieth Century Fox for messaging which resonates with the community, and were awarded an Effie from the American Marketing Association for business results.
He was named to the #1 position in the industry’s annual selection of leading marketing executives (full story).
The brand’s successful engagement of the nation’s most competitive markets was the subject of a 2004 Kellogg School of Management case study. The year of his departure in 2005—after nearly a decade of leadership—consumers named it one of the top 10 financial services companies in the nation. Four years later, the bank would collapse—the result, he said “of the industry building products for the company instead of the customer.”
The U.S. retail industry inducted Davis into the Retail Marketing Hall of Fame in Chicago. He served as Chairman of the Board of the Retail Advertising & Marketing Association from 2004-2006.
His blueprints for market leadership have been the subject of symposiums in Europe, Asia, and Australia attended by some of the world’s leading brands including Vodafone, Marks & Spencer, American Express, IKEA, Cathay Pacific, Spain’s energy-giant Iberdrola, and the Bank of Australia. He has been a guest speaker in London, Dublin, Madrid, Toronto, Hong Kong, Sydney, and Johannesburg, South Africa.
He was invited to mainland China as part of a U.S. delegation on marketing, visiting Beijing and Shanghai and has been a popular guest speaker throughout North America, recently keynoting the RetailGreen conference in Hollywood with Los Angeles Mayor Villaraigosa.
Davis served on the executive committee of the Seattle Art Museum during their $200 million dollar expansion which included transforming a 10-acre brown-site into a waterfront sculpture park Time magazine called one of “The 10 Best New and Upcoming Architectural Marvels.”
In 2009, he was among 100 global business, social and philanthropic leaders invited to join the Dalai Lama and Archbishop Desmond Tutu at the 2009 Vancouver Peace Summit’s “Connecting for Change.”
He serves as a communication adviser to the former President of the U.S. Conference of Mayors, and to the leadership teams of start-ups, retail, financial and renewable energy companies.
Davis is currently Chief Marketing Officer of Opus Bank — a West Coast community bank focused on driving job growth, business expansion, and economic recovery. He reports to Opus Bank’s CEO, Stephen H. Gordon [see: Los Angeles Business Journal, "Industry Veteran Working on His Magnum Opus].”